Cricut to Introduce New Imagine Machine

Wednesday, July 21, 2010

This is news for all of you Cricut Lovers out there. I was so excited this morning when I got an email from that Provo Craft will announce a NEW Cricut machine very soon. And this one will both CUT and PRINT. I hear talk of computer software as well that will contain fonts and graphics. Woo Hoo now this is my kind of machine. There are so many things you can create with technology like that. 

Here's the full scoop from

Cricut To Introduce “Imagine” Machine That Both Cuts & Prints?

Provo Craft has been hinting that it has a big new product introduction coming again for CHA Summer 2010. According to recent trademark filings with the US Patent & Trademark office, that machine may be an offering called the Cricut Imagine that will both cut and print – a first for the company as well as for the scrapbook industry’s highly competitive electronic die cutting segment.

On March 19th, attorneys for Provo Craft filed an application to receive a trademark on the term “Cricut Imagine”. The description for the usage of the trademarked term reads:
Electronic cutting and printing machines for cutting and printing on paper, cardboard, plastic, and other materials in flat form, and accessories therefore; blades for electronic cutting machines
There’s also a reference to the term being used to market “Computer software containing fonts and graphics for use in operating electronic cutting and printing machines for cutting and printing on paper, cardboard, plastic, and other materials in flat form” as well as “plastic cutting mats”.

The only other Cricut trademark application that refers to printing is the Cricut Script application from 2007. That term was trademarked and used to sell the original “baby bug” machine via QVC, with emphasis on the ability to use the ink-drawing cartridges with it. The trademark for the Cricut Expression machine, filed more recently than the one for the Cricut Script, does not mention printing.

In the past, Provo Craft has applied for trademarks shortly before a product was introduced. The Cricut Cake trademark was only filed for on January 20th, literally two days before the product’s public unveiling at the CHA Craft Supershow that preceded CHA Winter 2010 in Anaheim.

BrendaB said...

Sounds interesting!

Penny Light/Light Whimsy said...

I wish I was going to CHA. It sounds like the Ecraftwell machine is giving them some serious competition. I'm a pretty loyal customer so I'm excited about this announcement!

Kate said...

I can't wait to see this in action. I knew that something was coming out - thanks for letting me know what!!